New:The AI Workflow Library

Watch & Listen

Webinars, workshops, and podcast conversations on putting AI to practical use in small and mid-sized businesses.

More on the Pivot180 YouTube channel

Webinars & Workshops

Educational sessions we deliver for associations and industry groups.

Practical AI for NCVRMA Members

Presented for the North Carolina Vacation Rental Managers Association (NCVRMA)

A three-part educational series for vacation rental property managers on putting AI to practical use: offloading repetitive work to improve efficiency while preserving the human touch that defines hospitality.

Session 1 of 3

AI Without the Hype

September 2026 · 46 min

Plenty of software gets sold as AI when it is really basic automation. Brandon explains how to tell the difference, how AI improves once it is connected to your business data and procedures, and why a person should stay in the loop. You leave with five questions for any vendor and low-risk places to start.

AI capability levels
Human-in-the-loop workflows
Chatbots vs. agentic AI
Questions to ask AI vendors
Low-risk starting use cases
ROI and data privacy

Session 2 of 3

Finding the Right Fit

October 2026 · 45 min

Skip the tool shopping and start with the jobs that eat your team's week. Brandon shows how to break any job into trigger, steps, approval, and delivery, then walks through four vacation rental workflows, including a live demo of AI sorting vendor invoices, and a simple way to score which one to automate first.

Jobs, not tools
Trigger, steps, approval, delivery
Vendor invoice automation demo
After-hours guest triage
Guest concierge and post-stay feedback
Scoring use cases by value and risk

Session 3 of 3

Building an AI-Ready Business

October 2026 · 30 min

AI can only work from what you have written down. Brandon walks through the four things that make a business ready, an eight-question checklist to score where you stand, and the guardrails for data and approvals. He then sorts eight workflows into four you can build yourself with a person in the loop and four worth getting help with. You leave with a clear first project for the next 30 days.

Documentation as the foundation
Four-part readiness framework
Eight-question readiness checklist
Data guardrails and human approval
Build-it-yourself vs. partner-built workflows
A 30-day plan for your first workflow

Podcast Conversations

Guest appearances on shows about small business, entrepreneurship, and AI.

Podcast

AI That Gives Club Staff Time Back for Members

Brandon Hurter on Pickleball Innovators · October 2026 · 22 min

Brandon Hurter joins Pickleball Innovators to talk about how clubs can use AI to take on administrative work and repetitive manual tasks while keeping the member experience personal and dynamic. He covers agents that fill under-registered events and re-engage dormant members, how to pick repetitive, friction-heavy tasks to automate, and when to build versus buy.

Podcast

AI Won't Replace Relationships

Brandon Hurter on The Placement Loop · September 2026 · 22 min

Brandon Hurter shares how he went from more than 25 years in B2B technology and marketing to launching Pivot180. He talks about where AI creates the most value for small businesses, why blindly adopting new tools is a mistake, and why listening and relationship-building matter even more as AI gets better.

Podcast

Stop Asking What AI Can Do. Ask What Your Staff Hates to Do.

Brandon Hurter on Small Business, Big AI · August 2026 · 43 min

Pivot180 founder Brandon Hurter joins Small Business, Big AI to talk through how small and mid-sized businesses put AI to work, one workflow at a time. He covers a real law-firm deployment that turned a $12,000 build into $350,000 a year in savings, the five questions to answer before you buy anything, and the crawl, walk, run approach that lets each workflow pay for the next.

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