Privacy Policy

Information you provide

When you fill out a form on the Site — such as our AI readiness assessment, a lead-magnet request, the audit or contact form, or a booking — we collect the details you submit. These may include your name, work email address, organization name, role, industry, and any information you share about your business or goals. When you book a call, our scheduling provider also collects the information needed to set up the meeting.

Information collected automatically

Like most websites, we automatically collect certain technical information when you visit, including your IP address, device and browser type, pages viewed, referring website, and the links or campaign parameters (for example, UTM tags) that brought you here. We collect this information using cookies and similar technologies.

Cookies, analytics, and advertising

We use cookies and similar technologies for two main purposes:

• Analytics. We use Google Analytics to understand how visitors find and use the Site so we can improve it.
• Advertising and retargeting. We use Google Ads to show relevant ads to people who have visited the Site. This means Google may show our ads to you on Google and across the websites and apps in its network based on your prior visits. We do not retarget on other advertising platforms.

You can control or opt out of personalized advertising through Google Ads Settings, and you can opt out of Google Analytics using the Google Analytics Opt-out Browser Add-on. You can also block or delete cookies in your browser settings.

How we use your information

• Respond to your inquiries and provide the services or information you request.
• Deliver requested materials, such as your assessment action plan or a workflow playbook.
• Schedule and prepare for calls you book with us.
• Operate, maintain, analyze, and improve the Site.
• Send you follow-ups, updates, or occasional marketing communications (you can unsubscribe anytime).
• Measure the performance of our marketing and show relevant ads, as described above.

How we share your information

We do not sell your personal information. We share it only with service providers that help us operate the Site and our business, and only as needed to provide their services. These include providers for:

• Website analytics and advertising (Google).
• Email delivery of requested materials and follow-ups.
• Our customer relationship management (CRM) and internal record-keeping.
• Scheduling and calendar booking.

We may also disclose information if required by law, or to protect our rights, safety, or property.

Your choices and rights

You can unsubscribe from marketing emails at any time using the link in those emails, and you can manage cookies and advertising preferences as described above. Depending on where you live, you may have the right to access, correct, or delete the personal information we hold about you, or to object to certain uses. To make a request, contact us using the details below and we will respond as required by applicable law.

Data retention

We keep personal information for as long as needed to fulfill the purposes described in this policy, to provide our services, and to comply with our legal obligations, after which we delete or anonymize it.

Children’s privacy

The Site is intended for businesses and is not directed to children. We do not knowingly collect personal information from children.

Third-party links

The Site may link to third-party websites or tools. We are not responsible for their privacy practices, and we encourage you to review their policies.

Changes to this policy

We may update this policy from time to time. When we do, we will revise the “Last updated” date above. Your continued use of the Site after changes take effect means you accept the updated policy.

Contact us

If you have questions about this policy or your information, contact us at brandon.hurter@pivot180.ai. Pivot180 is based in Raleigh, North Carolina, USA.